Given the growing use of the Internet, social media and digital applications on mobile phones, consumers increasingly search for, find, evaluate, interact and choose brands that maintain a digital presence. A presence that is not limited to social media, but also includes a contemporary, attractive and functional company website. Even if it’s the neighbourhood shop or local store. Today’s consumers are more skilled than ever before at searching for companies online, but also at evaluating them on the basis of their digital presence. In this new environment, companies have realised that a significant portion of their clients, and therefore of their sales, now come to them via the Internet. And as online sales continue to grow rapidly, a trend which is expected to continue into the future, more and more businesses are setting up online stores of their own, since they realise the competitive advantages of operating an e-shop as well, besides a bricks-and-mortar physical store. Buying behaviours have recently changed, even though there are still consumers who prefer to shop physically or by just selecting to buy from the store they’ve always known and trusted. More and more consumers today want to shop easily and economically, without any time or place restrictions, a way only an online store can provide. By visiting an e-shop, consumers can compare products, get more information, find out what other consumers think and finally reach a conscious decision to buy a specific product. So, the more businesses keep on digitalising their operating systems, therefore saving costs, the more they’ll encourage their clients to buy via e-channels, even though there still exist physical stores. Get in touch today so we can help you build a modern website, a fully-operational e-shop or a useful mobile app or if you just need to advertise your company via digital and social media. By upgrading your digital profile you would be able to reach and attract effectively new customers, there where the majority of consumers are now to be found. Online.