At OPEN UP COMMUNICATIONS, we believe that every company has to apply its own unique strategic approach to increasing its client base and its sales, and that this approach must stem from the characteristics of their market, product and target audience. Designing the right marketing strategy is crucial, because it defines a company’s business objectives, provides a clear modus operandi and approach to customers’ needs, adds value to the company as a whole, makes good use of the findings of market research, and determines individual actions and efforts. Although most local businesses would consider designing a marketing strategy to be a luxury, unfortunately, consumer needs in today’s marketplace are very different from what they once were and even harder to satisfy. To stand out from the competition, a business needs a comprehensive strategic marketing approach aimed at developing long-term relationships with customers. Ask us how you can improve your business’s performance through appropriate interventions in each of the main axes of strategic marketing.